ABOUT ME

I didn't start out as a coach. I started out as someone who had to figure out leadership the hard way — in the field, under pressure, with real consequences.

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Growing up in Chicago and making my way to Israel in my early twenties, I studied aeronautical engineering at the Technion, served as a combat soldier in a special forces unit of the Israeli Air Force, and then spent over 35 years building businesses — as a CMO, a Business Development Director, a Deputy CEO. I managed teams across continents, negotiated in boardrooms from Tel Aviv to Zurich, and learned more about human nature from those experiences than any textbook could have taught me.

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Along the way, I discovered something that changed everything: the most important leadership work doesn't happen in the office. It happens inside you. The executives who struggle aren't lacking strategy or skills — they're leading others before they've learned to lead themselves.

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That insight became the foundation of everything I do today.

 

I work with entrepreneurs, executives, and teams who sense they're capable of more — and are ready to do something about it. My approach isn't theoretical. It's built from decades of real decisions, real failures, real breakthroughs. I bring that experience into every coaching conversation, every leadership program, every team I work with.

 

I've seen what people are capable of when they stop managing their limitations and start leading from their strengths.

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That's what I'm here to help you discover.